ABC Friends – the first 50 years
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2016-2026

Fighting for the ABC

The decade from 2016 was a testing time for ABC Friends, but also a period of transformation. It increased in size, became a national organisation, and campaigned in four federal elections. It put social media at the centre of a strategic communications campaign, attracting members and funds, and renewed its focus on political lobbying.

Ranald MacDonald, a former managing director of The Age newspaper, played a key role in the setting up of ABC Friends National, a process to unify the organisation despite some tensions among branches. The inaugural president of the national organisation was former Labor Senator Margaret Reynolds, president of Friends of the ABC Tasmania.

From 2016, ABC Friends drew increasingly on specialist professional expertise to inform the public how years of cuts had put the ABC in peril. While campaigning in federal elections had always been part of Friends activity, targeting marginal seats now became a model for the future. With supporter numbers surging, infrastructure was developed to manage membership on a larger scale.

As long-term stalwarts pass the reins to new leadership, the need to attract younger people has become a key objective for the future. The ABC still ranks among the most trusted media outlets in Australia. For many Australians, it is also one of the nation’s most beloved institutions. In 1976, the founders of Friends of the ABC could fit around a kitchen table; in 2026, ABC Friends numbers over 85,000 members and supporters. Its challenge is to ensure the commitment of the past continues into the future, whatever form that may take.

ABC Friends banner on Eastern Freeway (Melbourne) overpass, 2022.
  • 2016 January

    Former media executive Ranald MacDonald becomes ABC Friends National Media Advisor in mid-2015. He sets to work attracting new members and raising the profile of ABC Friends.

    Ranald MacDonald, 2024, supplied.
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  • 2016 March

    ABC Friends begin their lobbying of federal politicians with a delegation of 11 state representatives to Parliament House, Canberra. They meet with MPs from their respective states and hold a joint forum with The Australia Institute, ‘What do Australians expect from their ABC?’.   

    Representatives from each of the state committees. Update, April 2016. ABC Friends Archives.
  • 2016 March

    Former ABC journalist Jeff Waters is appointed ABC Friends National Campaign Coordinator. His chief task is to use social media to raise awareness of the ABC and the successive cuts to its funding. An associated objective is to reduce the age profile of ABC Friends supporters.

    Ad placed by the Friends in The Age, 12 March 2016 and Jeff Waters. ABC Friends Archives.
  • 2016 July

    The federal election is on 2 July and ABC Friends wastes no time going into campaign mode. Local branches and groups organise stalls to meet the public, while Ranald MacDonald and Jeff Waters devise a national social media campaign focusing on marginal seats.

    ABC Friends election flyer, June 2016.
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  • 2016 December

    ABC Friends National is incorporated and Margaret Reynolds becomes its inaugural president. Initially, each state has two representatives on the board. Later, NSW and Victoria’s representation is increased so each has three board directors.

    Margaret Reynolds. ABC Friends Archives.
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  • 2017 April

    Update newsletter expresses appreciation for outgoing ABC Chair James Spigelman, whose parting words to staff were ‘The ABC has to treat its audience as citizens, not consumers. As people with rights and duties, not just wants and needs.’

    James Spigelman, Chair of the ABC, 2012–2017. Australian Broadcasting Corporation Library Sales.
  • 2017 August

    The ‘ABC Defenders’ campaign rolls out with endorsements by prominent Australians, as well as calls to supporters to participate with video selfies.

    Professor Marcia Langton AO, ABC Defenders campaign video, October 2017.
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  • 2017 October

    ABC Friends National holds a conference ‘Democracy demands Diversity’ in Sydney attended by over 100 supporters from across Australia with journalists, academics and senior members of the ABC.

    ABC Friends National President, Margaret Reynolds, with Michelle Guthrie, ABC Managing Director. Photographer Aussie Kanck, ABC Friends Archives.
  • 2018 May

    Against Public Broadcasting: Why we should privatise the ABC and how to do it by Chris Berg and Sinclair Davidson is published. The frequent attacks on public broadcasting and the ABC give rise to the expression ‘the anti-ABC zoo’.

    Cover of Against Public Broadcasting.
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  • 2018 June

    The Liberal Party federal council vote for the ‘full privatisation of the Australian Broadcasting Corporation, except for services into regional areas’.

    Matt Golding cartoon published in The Age. Reproduced courtesy Matt Golding.
  • 2018 July

    ABC Friends organises rallies to affirm the importance of the ABC as a public broadcaster. These are joined by well-known figures from the arts and journalism.

    Rally flyer for ABC Defenders campaign, July 2018. ABC Friends Archives.
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  • 2018 November

    ABC Alumni is launched by former ABC employees ‘who believe passionately in the need for a fearless, well-funded and independent national broadcaster as a vital part of Australian democracy’. ABC Friends and ABC Alumni sign a Memorandum of Understanding in May 2023, which enables the circulation of Alumni articles and research among ABC Friends.  

    ABC Alumni, supplied.
  • 2019 May

    During the federal election in 2019, ABC Friends campaigns vigorously, helped by donations from concerned members of the public. Candidates are asked their views about the ABC and ‘score cards’ are prepared for marginal seats. The campaign takes in real-world communication and an extensive social media campaign coordinated by Jeff Waters.

    ABC Friends Queensland, campaign launch 2019. ABC Friends Archives.
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  • 2019 June

    The Australian Federal Police raid the ABC headquarters at Ultimo, Sydney as well as the home of a News Ltd journalist. This is the front page of the following edition of the newsletter Update.

    Update, August 2019. ABC Friends Archives.
  • 2019 July

    With assistance from Illawarra member Chris. Cartledge, ABC Friends rolls out its NationBuilder online platform to manage its data across Australia. It contracts ongoing services to Phil Evans and his company Rhizomatic.

    Phil Evans, ABC Friends NationBuilder administrator, supplied.
  • 2020 October

    During COVID lockdowns, ABC Friends branches continue to meet remotely.

    Northern Suburbs of Sydney celebrates its first birthday remotely, supplied.
  • 2022 February

    ‘Logo, no go’. Three months before the federal election, ABC Friends is required to stop using the ABC logo in all its material, following a demand by Coalition Senator Andrew Bragg.

    Cartoon by Gerry Constantinou. Reproduced courtesy of Gerry Constantinou.
  • 2022 May

    ABC Friends started planning more than a year before the federal election on 3 May 2022, forming a national steering group in 2021 to raise the ABC as an election issue. The focus on marginal seats continues, with a mix of volunteer campaigning on the ground and commissioned social media messaging. Janine Kitson, founder of the Northern Suburbs of Sydney ABC Friends branch, stands as an independent against Paul Fletcher, then Liberal Minister for Communications.

    Janine Kitson, election corflute 2022, supplied.
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  • 2022 July

    Margaret Reynolds stands down as President of ABC Friends National. Cassandra Parkinson, President of ABC Friends NSW, becomes President of ABC Friends National.

    Cassandra Parkinson, supplied.
  • 2023 May

    ABC Friends supports presenter Stan Grant who resigned from the ABC after receiving racist abuse from some of the mainstream media following his participation in a panel during the ABC’s broadcast of the coronation of King Charles III. Senior managers at the ABC concede their response was inadequate and the ABC institutes a review into how it supports staff subjected to racist abuse.  

    We Stand with Stan. ABC Friends Archives.
  • 2023 November

    ABC Friends in Victoria, and the following year in NSW, partner with universities to develop young people’s awareness of both the ABC and ABC Friends. Victoria develops the NewGen Initiative with Swinburne University, and in NSW, a media internship scheme is initiated with Macquarie University.

    Social media post, May 2026. ABC Friends Archives.
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  • 2023 December

    Update newsletter closes, with some regrets, after running since 2001. While it was produced in NSW, Update was distributed nationally – it celebrated ABC achievements and alerted readers to threats, advised supporters how to defend the ABC, and reported the activities of branches across Australia.

    Update Editor Mal Hewitt and Deputy Editor Diana Wyndham. ABC Friends Archives.
  • 2024 April

    ABC Friends South Australia releases the results of a survey of its members, revealing that political campaigning is a high priority, particularly engaging with federal and state MPs in SA, within a range of activities. The survey’s findings and analysis are published online.

    Friends of the ABC SA on a march. Photographer Aussie Kanck, ABC Friends Archives.
  • 2025 March

    Hugh Marks starts his five-year appointment as ABC Managing Director. He speaks at Friends’ dinners in Sydney and Melbourne, as well as meeting with ABC Friends North Sydney media interns.

    Hugh Marks meets ABC Friends media interns. ABC Friends Archives.
  • 2025 May

    ABC Friends again campaigns on two fronts during the 2025 federal election, using volunteer effort and paid advertising to direct attention to the only partial restoration of ABC funding by the Albanese government since 2022. Local branch members meet with the public, handing out candidate ‘score cards’ and holding rallies. ABC Friends National commissions a social media campaign, raising awareness and over $190,000 in campaign funds.

    Rally flyer, April 2025. ABC Friends Archives.

    Social media posts, May 2025. ABC Friends Archives.
  • 2025 October

    ABC Friends calls on supporters to campaign for ABC International. The federal budget in May 2026 allocates an additional $7 million a year to ABC International for two years.

    ABC Friends campaign to renew Indo-Pacific funding, 22 October 2025.
  • 2026 June

    ABC Friends celebrates 50 years of campaigning for a well-funded and independent ABC.

    ‘ABC friends are just not sitting in a corner getting cross. They’re doing something active.’

    Maureen MacPhail, ABC Friends Ballarat

    ABC Friends from various state branches around the country. ABC Friends Archives.

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ABC Friends – the first 50 years

What began with five people in April 1976 has grown to over 80,000 in 2026. This is the story of ABC Friends.

© ABC Friends 2026

Ranald MacDonald, National Media Advisor

A key figure in ABC Friends between 2015 and 2019 was Ranald MacDonald. He brought with him a lifetime’s experience of the media. Appointed managing director of The Age newspaper when he was 26, he later became its editor-in-chief. Ranald had been a radio presenter on ABC Radio Melbourne, and then a professor of journalism in the United States.

Ranald MacDonald, 2015. ABC Friends, supplied.

Ranald had become actively interested in the ABC when he returned to Australia from the US in 2012. He set up an informal committee to plan public meetings about ‘what we want of our ABC’. The aim was both to demonstrate to government how important the ABC was to Australia, and to influence the ABC to provide a better service. But the rising attacks on the ABC from Rupert Murdoch’s News Ltd called for a stronger stand.

Ranald joined Friends of the ABC Victoria in 2015 and was instrumental in the national conference that took place in Adelaide in June that same year for ABC Friends representatives from each state. At this meeting, he proposed a new structure for the organisation – a national voice – alongside its state-based branches. There had been calls for such an organisation for some years, but this time it came about. Ranald presented a plan whose objectives were to raise membership, build a fighting fund, promote the ABC to the public and lobby politicians.

He argued that social media was necessary for communications with the public and the conference agreed to advertise for a suitably qualified coordinator. He also drew on his extensive contacts in the arts, media and entertainment for assistance with events and the production of promotional material.

‘Has ‘Malcolm’ stolen the aerial?’, skit produced for ABC Friends, director Tony Rogers, producer Jason Byrne, 28 June 2016.

Ranald MacDonald worked for many hours across two federal election campaigns, over which time ABC Friends supporter numbers increased many times over.

One of his early initiatives was to persuade song writer Mike Brady to pen a song, ‘Where would we be without our ABC?’, which was recorded by Tim Solly – and is still sung around Australia.

‘Where would we be without our ABC’ sung by Tim Solly, written by Mike Brady. ABC Friends Archives.

2016 election campaign 

ABC Friends went into the 2016 election determined to make a difference. It established an approach to federal elections that continued in later years – on the one hand, broadening its mode of campaigning to take in both traditional ‘on the ground’ and digital activities, and on the other, targeting seats in which to put more resources.

Update newsletter, April 2016. ABC Friends Archives.
Friends of the ABC SA during the 2016 election campaign, supplied.

Talking to the public has always been a feature of ABC Friends campaigning. Several branches held ‘Meet the candidate’ forums, where local aspiring MPs were asked their position regarding the ABC. If any candidates declined to participate, this would not go unnoticed.

ABC Friends Blue Mountains candidates meeting, 2016, supplied.

ABC Friends appointed former ABC video journalist Jeff Waters as National Campaign Coordinator. He was employed 30 hours a week to develop social media as a campaign tool for ABC Friends.

‘Humphrey ‘speaks’ for Public Broadcasting’, produced for ABC Friends, 10 June 2016.

There is more to political advertising than the content of the videos: getting them seen by specific audiences is part of their success.

Jeff Waters was initially employed for six months in 2016, but his contract was extended and he worked on the federal election in 2019.

Jeff Waters, ABC Friends Victoria rally, April 2016. ABC Friends Archives.

Margaret Reynolds

Margaret Reynolds had a long association with the ABC before she became the inaugural president of ABC Friends National in 2016. As a Queensland Senator, she had raised the issue of the ABC’s regional service in parliament. She had also been a member of the Queensland Advisory Council in the 1980s.

Margaret Reynolds. ABC Friends Archives.

After her retirement from federal politics, Margaret Reynolds moved to Tasmania. She became president of Friends of the ABC Tasmania in 2012. She hadn’t initially planned to attend the ABC Friends meeting convened for all states in Adelaide in June 2015, but did attend to represent Tasmania and from then, became closely involved with the setting up of a national Friends organisation. She acknowledges it wasn’t always a smooth process.

ABC Friends National Board, 2019, photograph by Aussie Kanck. ABC Friends Archives.

Margaret’s experience with federal politics meant she was able to make the most of ABC Friends delegations to lobby in Canberra. She was also aware of a need to complement this at the community level, with visits to local MPs to press for their support of the ABC.

Margaret Reynolds retired as ABC Friends national president in 2022. She was made a Life Member of ABC Friends Tasmania in October 2021 – and is still active in her support for the ABC and ABC Friends.

Margaret Reynolds, supplied.

ABC Defenders Appeal

ABC Defenders campaign, 6 December 2017.

Q&A Question from ABC Friend

ABC Friend Marcus May poses a question on Q&A, 23 April 2018.

2018 Rallies

With the ABC under threat from several directions in 2018, supporters of the ABC mobilised to make their position known to the broader public and politicians of all parties. Writers, actors, musicians and ABC presenters spoke at rallies to capacity audiences.

Rally at Melbourne Town Hall, supplied.
Queuing in Perth, 25 July 2018.

In 2018, Ed Davis had only recently been elected president of ABC Friends NSW (he had previously been active in Friends of the ABC during the 1980s). He remembers the way supporters were energized by the need to act.

Ed Davis, supplied.
A still from the livestream of the Sydney rally in 2018, with speaker Magda Szubanski. ABC Friends Archives.
Highlights from the Sydney ABC rally, 2018. ABC Friends Archives.

2019 Federal Election

ABC Friends worked hard during the 2019 federal election campaign. It was a chance to remind friends and neighbours of the enormous contribution the ABC makes to Australian life – and the opportunity in an election to ensure its survival. Videos were posted on social media to encourage support – and financial contributions – for ABC Friends.

‘Help us crowdfund to save the ABC’. Produced by ABC Friends, 2019.

State and local branches were active on the ground, alerting the public to ABC budget cuts.

ABC Friends SA stall, 2019, supplied.

Many states prepared ‘how to vote’ cards, asking candidates their position regarding the ABC and scoring candidates accordingly.

‘How to vote’ scorecard produced by ABC Friends Queensland, 2019. ABC Friends Archives.
ABC Friends Victoria, 2019. ABC Friends Archives.

In Victoria, ABC Friends committee member Marcus May was part of a group coordinating the state campaign. They decided to try something new – a series of billboards.

Billboard advertising by ABC Friends, 2019.

National Campaign Coordinator Jeff Waters built on the use of social media from the 2016 election, producing customised material directed at targeted postcodes within electorates. 

Chisholm election video produced by ABC Friends, 2019.

Meantime, Marcus May’s group in Victoria considered other ideas for publicity during the campaign.

Marcus May, June 2024. ABC Friends Archives.
ABC Friends Victoria rally, 2019. ABC Friends Archives.

2022 Election

The 2022 election was a nail-biting time for ABC Friends, as it decided what to say and how to say it. Social media platforms were proliferating, and no one had seen Senator Bragg’s intervention coming – it meant all existing flyers, posters and corflutes had to be scrapped. States scrambled to come up with new designs.

Election material produced by ABC Friends, supplied.

ABC Friends National ran campaigns through Facebook and emails directed to its database of members and supporters. State branches tailored campaigns to targeted seats, holding rallies and putting boots on the ground in conjunction with their own social media advertising.

ABC Friends Victoria outside the Melbourne office of Liberal Senator David Van, 2022. ABC Friends Archives.

In Sydney, supporters packed inside the NSW Teachers’ Federation auditorium for a live-streamed event.

The ABC Friends Northern Suburbs of Sydney (NSOS) branch was preparing for its first federal election. The group had only formed in 2019, following the AFP raid on the ABC Ultimo offices. The branch founder was Janine Kitson, who was increasingly frustrated at the refusal of their local member, Paul Fletcher, to meet the group. At one point, they travelled to Canberra to make their point.

Senator Jacqui Lambie joined the NSOS delegation to Canberra, 2020, supplied.
Independent MP Zali Steggall and staff came out with coffee for the group.
ABC Friends Northern Suburbs of Sydney try calling their local member, 2021, supplied.

As the 2022 election loomed, Janine Kitson decided that she would stand herself as an independent – giving the ABC a place on her policy platform.

Janine Kitson election poster, May 2022, supplied.

Janine did not win the seat of Bradfield at the 2022 election. But the Northern Suburbs of Sydney branch continues to be one of ABC Friends’ most active.

ABC Friends Northern Suburbs of Sydney group singing at branch meeting, supplied.

ABC Friends NewGen

ABC Friends NewGen Swinburne presentation, 24 November 2023.

Photo Gallery

Andrews, Kylie Trailblazing Women of Australian Public Broadcasting, 1945–1975, Anthem Press, London, 2022.

Bandler, Hans ‘Mass Communication for the Younger Generation’, Quockerwodgers: Mass Media Control, Australian Mass Communications Council, Sydney, 1973, pp. 35–37.

Berg, Chris and Sinclair Davidson, Against Public Broadcasting, Connor Court, 2018.

Bongiorno, Frank Dreamers and Schemers: A Political History of Australia, La Trobe University Press, Melbourne, 2022.

Dempster, Quentin, Death Struggle, Allen & Unwin, 2000.

Inglis, K.S., This is the ABC: The Australian Broadcasting Commission, 1932–1983, 2nd ed, Black Inc., Melbourne, 2006.

Inglis, K.S., Whose ABC? The Australian Broadcasting Commission, 1983–2006, Black Inc., Melbourne, 2006.

Ganter, Sarah Anne,Christian Herzog and Viola Candice Milton, ‘Public Service Broadcasting-Friends groups as a microcosm of public interest media advocacy’, Humanities & Social Science Communications, vol. 7, no. 68, 2020.

Griffen-Foley, Bridget ‘Chronically Concerned’: The Australian Broadcasting Commission and its Advisory Committees’, Media History, Vol. 31, No. 3, 2025, pp. 279–310.

Harding, Richard Outside Interference: The Politics of Australian Broadcasting, Sun Books, Melbourne, 1979.

Holmes, Jonathan, On Aunty, Hachette Australia, 2019.

Iveson, Kurt, ‘Building a City For “The People”: The Politics of Alliance-Building in the Sydney Green Ban Movement’, Antipode, vol. 46, no. 4, 2014.

Molomby, Tom, Is There a Moderate on the Roof?: ABC Years, W. Heinemann Australia, Port Melbourne, 1991.

Lawrence, Mark, ‘How ABC acquired an abundance of nieces and nephews’, The Age, Green Guide,23 November 1978, p. 2.

Napoli, Philip M., ‘Public Interest Media Advocacy and Activism as a Social Movement’, Annals of the International Communication Association, vol. 33, no. 1, 2009, pp. 385–429.

Newspapers: The Age, The Sydney Morning Herald, Canberra Times

National Archives of Australia

Paul, Meg, ‘Public Pressure Groups in Broadcasting’, in Brendan O’Dwyer (ed.), Broadcasting in Australia: Today’s Issues and the Future. Proceedings of the National Conference held in July 1980, Centre for Continuing Education, Australian National University, Canberra, 1980, pp. 137–43.

Ricketson, Matthew & Patrick Mullins, Who needs the ABC, Scribe, 2022.

Stephens, Tony, ‘Bandler, Ida Lessing Faith (1918–2015)’, Obituaries Australia, National Centre of Biography, Australian National University, https://oa.anu.edu.au/obituary/bandler-ida-lessing-faith-15982/text30791, accessed 16 January 2026.

Stephens, Tony ‘Bandler, Hans (1914–2009)’, Obituaries Australia, National Centre of Biography, Australian National University, https://oa.anu.edu.au/obituary/bandler-hans-19329/text30793, accessed 16 January 2026.

August 1996: rallying season

Rallies have traditionally given the public a chance to declare their support for a cause: a slew of rallies took place in August 1996 to let ABC supporters do precisely that.

The first, at The Domain in Sydney on 4 August, was organised by ABC staff – journalists Maxine McHugh and Quentin Dempster shared the stage with Jemima from Play School and the Bananas in Pyjamas, before Christine Anu, Roy and H.G. and the Sydney Symphony Orchestra among others entertained an estimated crowd of 60,000.

A stall run by NSW Friends of the ABC enabled 4,000 letters to be written by members of the public to politicians. Among the many speakers was magistrate Pat O’Shane, who took issue with Bob Mansfield saying he did not want the inquiry he was then chairing into the ABC to become ‘emotional’. Pat O’Shane’s response was to declare ‘we are entitled to be emotional about the things we care about and if he can’t stand our emotional heat, he should get out of the kitchen cabinet.’

ABC rally at The Domain, Sydney, The Sydney Morning Herald, 5 August 1996, p. 3.

Rallies continued across Australia. Friends of the ABC in Queensland spokesman George Blair spoke at an event in Brisbane on 10 August calling for ‘protection’ of the ABC.

The Herald Sun, 11 August 1996, p. 14.

While in Melbourne, the City Council provided the Melbourne Town Hall for a rally and concert on 12 August organised by Friends of the ABC.

Flyer promoting the rally. ABC Friends Archives.

June Factor’s committee produced a stylish program for the occasion. It was almost a manifesto, with statements affirming the value of the ABC from groups such as the Council on the Ageing Victoria and the Victorian Council for Civil Liberties, as well as listing ’10 good reasons’ to save the ABC.

Save Our ABC rally program, 12 August 1996. ABC Friends Archives.

Glenys Stradijot, then a Friends of the ABC Victoria volunteer and later employed as campaign director, remembers the part the ABC itself played in the Melbourne rally.

In September, ABC Managing Director Brian Johns addressed a Friends of the ABC rally in Adelaide, describing the proposed cuts as ‘not a pruning exercise, but wrenching’ in their impact. He made a point of referring to ‘the public outcry’ shown by the rallies.

The Sydney Morning Herald, 9 September 1996, p. 2.
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