2016-2026
Fighting for the ABC
The decade from 2016 was a testing time for ABC Friends, but also a period of transformation. It increased in size, became a national organisation, and campaigned in four federal elections. It put social media at the centre of a strategic communications campaign, attracting members and funds, and renewed its focus on political lobbying.
Ranald MacDonald, a former managing director of The Age newspaper, played a key role in the setting up of ABC Friends National, a process to unify the organisation despite some tensions among branches. The inaugural president of the national organisation was former Labor Senator Margaret Reynolds, president of Friends of the ABC Tasmania.
From 2016, ABC Friends drew increasingly on specialist professional expertise to inform the public how years of cuts had put the ABC in peril. While campaigning in federal elections had always been part of Friends activity, targeting marginal seats now became a model for the future. With supporter numbers surging, infrastructure was developed to manage membership on a larger scale.
As long-term stalwarts pass the reins to new leadership, the need to attract younger people has become a key objective for the future. The ABC still ranks among the most trusted media outlets in Australia. For many Australians, it is also one of the nation’s most beloved institutions. In 1976, the founders of Friends of the ABC could fit around a kitchen table; in 2026, ABC Friends numbers over 85,000 members and supporters. Its challenge is to ensure the commitment of the past continues into the future, whatever form that may take.

2016 January
Former media executive Ranald MacDonald becomes ABC Friends National Media Advisor in mid-2015. He sets to work attracting new members and raising the profile of ABC Friends.

Ranald MacDonald, 2024, supplied. 2016 March
ABC Friends begin their lobbying of federal politicians with a delegation of 11 state representatives to Parliament House, Canberra. They meet with MPs from their respective states and hold a joint forum with The Australia Institute, ‘What do Australians expect from their ABC?’.

Representatives from each of the state committees. Update, April 2016. ABC Friends Archives. 2016 March
Former ABC journalist Jeff Waters is appointed ABC Friends National Campaign Coordinator. His chief task is to use social media to raise awareness of the ABC and the successive cuts to its funding. An associated objective is to reduce the age profile of ABC Friends supporters.

Ad placed by the Friends in The Age, 12 March 2016 and Jeff Waters. ABC Friends Archives. 2016 July
The federal election is on 2 July and ABC Friends wastes no time going into campaign mode. Local branches and groups organise stalls to meet the public, while Ranald MacDonald and Jeff Waters devise a national social media campaign focusing on marginal seats.

ABC Friends election flyer, June 2016. 2016 December
ABC Friends National is incorporated and Margaret Reynolds becomes its inaugural president. Initially, each state has two representatives on the board. Later, NSW and Victoria’s representation is increased so each has three board directors.

Margaret Reynolds. ABC Friends Archives. 2017 April
Update newsletter expresses appreciation for outgoing ABC Chair James Spigelman, whose parting words to staff were ‘The ABC has to treat its audience as citizens, not consumers. As people with rights and duties, not just wants and needs.’

James Spigelman, Chair of the ABC, 2012–2017. Australian Broadcasting Corporation Library Sales. 2017 August
The ‘ABC Defenders’ campaign rolls out with endorsements by prominent Australians, as well as calls to supporters to participate with video selfies.

Professor Marcia Langton AO, ABC Defenders campaign video, October 2017. 2017 October
ABC Friends National holds a conference ‘Democracy demands Diversity’ in Sydney attended by over 100 supporters from across Australia with journalists, academics and senior members of the ABC.

ABC Friends National President, Margaret Reynolds, with Michelle Guthrie, ABC Managing Director. Photographer Aussie Kanck, ABC Friends Archives. 2018 May
Against Public Broadcasting: Why we should privatise the ABC and how to do it by Chris Berg and Sinclair Davidson is published. The frequent attacks on public broadcasting and the ABC give rise to the expression ‘the anti-ABC zoo’.

Cover of Against Public Broadcasting. 2018 June
The Liberal Party federal council vote for the ‘full privatisation of the Australian Broadcasting Corporation, except for services into regional areas’.

Matt Golding cartoon published in The Age. Reproduced courtesy Matt Golding. 2018 July
ABC Friends organises rallies to affirm the importance of the ABC as a public broadcaster. These are joined by well-known figures from the arts and journalism.

Rally flyer for ABC Defenders campaign, July 2018. ABC Friends Archives. 2018 November
ABC Alumni is launched by former ABC employees ‘who believe passionately in the need for a fearless, well-funded and independent national broadcaster as a vital part of Australian democracy’. ABC Friends and ABC Alumni sign a Memorandum of Understanding in May 2023, which enables the circulation of Alumni articles and research among ABC Friends.

ABC Alumni, supplied. 2019 May
During the federal election in 2019, ABC Friends campaigns vigorously, helped by donations from concerned members of the public. Candidates are asked their views about the ABC and ‘score cards’ are prepared for marginal seats. The campaign takes in real-world communication and an extensive social media campaign coordinated by Jeff Waters.


ABC Friends Queensland, campaign launch 2019. ABC Friends Archives. 2019 June
The Australian Federal Police raid the ABC headquarters at Ultimo, Sydney as well as the home of a News Ltd journalist. This is the front page of the following edition of the newsletter Update.

Update, August 2019. ABC Friends Archives. 2019 July
With assistance from Illawarra member Chris. Cartledge, ABC Friends rolls out its NationBuilder online platform to manage its data across Australia. It contracts ongoing services to Phil Evans and his company Rhizomatic.

Phil Evans, ABC Friends NationBuilder administrator, supplied. 2020 October
During COVID lockdowns, ABC Friends branches continue to meet remotely.

Northern Suburbs of Sydney celebrates its first birthday remotely, supplied. 2022 May
ABC Friends started planning more than a year before the federal election on 3 May 2022, forming a national steering group in 2021 to raise the ABC as an election issue. The focus on marginal seats continues, with a mix of volunteer campaigning on the ground and commissioned social media messaging. Janine Kitson, founder of the Northern Suburbs of Sydney ABC Friends branch, stands as an independent against Paul Fletcher, then Liberal Minister for Communications.

Janine Kitson, election corflute 2022, supplied. 2022 July
Margaret Reynolds stands down as President of ABC Friends National. Cassandra Parkinson, President of ABC Friends NSW, becomes President of ABC Friends National.

Cassandra Parkinson, supplied. 2023 May
ABC Friends supports presenter Stan Grant who resigned from the ABC after receiving racist abuse from some of the mainstream media following his participation in a panel during the ABC’s broadcast of the coronation of King Charles III. Senior managers at the ABC concede their response was inadequate and the ABC institutes a review into how it supports staff subjected to racist abuse.

We Stand with Stan. ABC Friends Archives. 2023 November
ABC Friends in Victoria, and the following year in NSW, partner with universities to develop young people’s awareness of both the ABC and ABC Friends. Victoria develops the NewGen Initiative with Swinburne University, and in NSW, a media internship scheme is initiated with Macquarie University.

Social media post, May 2026. ABC Friends Archives. 2023 December
Update newsletter closes, with some regrets, after running since 2001. While it was produced in NSW, Update was distributed nationally – it celebrated ABC achievements and alerted readers to threats, advised supporters how to defend the ABC, and reported the activities of branches across Australia.

Update Editor Mal Hewitt and Deputy Editor Diana Wyndham. ABC Friends Archives. 2024 April
ABC Friends South Australia releases the results of a survey of its members, revealing that political campaigning is a high priority, particularly engaging with federal and state MPs in SA, within a range of activities. The survey’s findings and analysis are published online.

Friends of the ABC SA on a march. Photographer Aussie Kanck, ABC Friends Archives. 2025 March
Hugh Marks starts his five-year appointment as ABC Managing Director. He speaks at Friends’ dinners in Sydney and Melbourne, as well as meeting with ABC Friends North Sydney media interns.

Hugh Marks meets ABC Friends media interns. ABC Friends Archives. 2025 May
ABC Friends again campaigns on two fronts during the 2025 federal election, using volunteer effort and paid advertising to direct attention to the only partial restoration of ABC funding by the Albanese government since 2022. Local branch members meet with the public, handing out candidate ‘score cards’ and holding rallies. ABC Friends National commissions a social media campaign, raising awareness and over $190,000 in campaign funds.

Rally flyer, April 2025. ABC Friends Archives. 
Social media posts, May 2025. ABC Friends Archives.2025 October
ABC Friends calls on supporters to campaign for ABC International. The federal budget in May 2026 allocates an additional $7 million a year to ABC International for two years.

ABC Friends campaign to renew Indo-Pacific funding, 22 October 2025. 2026 June
ABC Friends celebrates 50 years of campaigning for a well-funded and independent ABC.
‘ABC friends are just not sitting in a corner getting cross. They’re doing something active.’
Maureen MacPhail, ABC Friends Ballarat

ABC Friends from various state branches around the country. ABC Friends Archives.






































